The Verdict

Scent Profile: Woody blend enriched with spice and smoky resin, refined yet bold.
Season: Versatile aroma suited for crisp autumn days and eclectic winter evenings.
Sillage: Moderate, projecting up to 6 feet
Longevity: 6+ hours

Introduction

Givenchy, a storied brand known for merging innovation with tradition, presents its MMW Eau de Parfum in a fresh identity as 3 Avenue George V. Crafted meticulously in the Givenchy Ateliers in France, this fragrance continues the legacy of its predecessor by maintaining its original essence while embracing a revitalized name. The brand’s commitment to excellence is evident in every note, ensuring that both long-time admirers and new enthusiasts experience a seamless blend of classic charm and modern appeal. The transformation from MMW to 3 Avenue George V marks a noteworthy milestone that upholds the high standards intrinsic to Givenchy’s legacy. This release represents a bold reaffirmation of the heritage and creative vision that has defined Givenchy over the years.

Fragrance Notes

Top Notes: Guatemala Cardamom Essence
Middle Notes: Palo Santo Accord
Base Notes: USA Virginia and Morocco Atlas Cedar Wood, Haïti* Vetiver CO2 Extract, Iso E Super, Ambrox

Fragrance Profile

Givenchy MMW EDP unfolds with a captivating and robust character that marries spice with woody allure. The fragrance opens with a burst of Guatemala Cardamom Essence, igniting the senses with its warm and invigorating quality. This spicy introduction gracefully transitions into a rich heart where Palo Santo Accord takes center stage, evoking a sense of calm amid the initial vibrancy. As the scent develops, a blend of USA Virginia and Morocco Atlas Cedar Wood, together with Haïti* Vetiver CO2 Extract, Iso E Super, and Ambrox emerges. This complex foundation creates an enduring impression of depth and balance, presenting a composition that is both dynamic and inviting. The evolution of the scent offers a balanced interplay between its luminous top note and its deep, resonant base, charting a narrative that is as engaging as it is refined. The scent’s evolution is marked by subtle transitions that evoke the art and passion behind its creation.

Occasion

The versatility of this fragrance makes it suitable for a range of settings. Whether for formal gatherings, business meetings, or relaxed social evenings, its nuanced character adapts effortlessly. Its warm and inviting aroma leaves a memorable mark, elevating the wearer's presence in any environment. From celebratory events to quiet, introspective nights, the fragrance complements moments of refinement and personal expression. Its balanced nature ensures it fits seamlessly into both professional and creative spaces, making it a reliable choice for those who appreciate a signature scent that transitions with ease. Ideal for both day and night wear, it effortlessly complements varied personal styles and social ambiances.

Season

Rooted in warm woody accords with a hint of spice, Givenchy MMW EDP thrives particularly during cooler months such as autumn and winter. Its comforting layers provide a soothing escape on brisk days and chill nights. However, the thoughtfully constructed blend allows it to be enjoyed during warmer periods, especially on cooler summer evenings. This seasonal flexibility is a testament to the well-calibrated composition that adapts to varying climates. The fragrance brings a sense of warmth during transitional weather while retaining an undercurrent of freshness that ensures its suitability across diverse seasonal backdrops. Its adaptable character makes it a rare find that gracefully suits urban life and outdoor escapades alike.

Performance

The performance of this fragrance stands out for its balanced projection and carefully measured dry down. From the moment of application, it exhibits a clear and genuine character without overwhelming the senses. Early stages burst with a spark of spicy energy derived from the cardamom note, while the dry down reveals a robust and enveloping woody foundation. Users can expect the fragrance to evolve gradually on the skin, revealing a spectrum of notes that intertwine elegantly. The consistent wear and refined balance from start to finish highlight the skillful craftsmanship behind this scent, making it a dependable option for prolonged periods without needing frequent reapplication. Tested under diverse conditions, the fragrance impressively retains its integrity and charm throughout extended wear.

Longevity

6+ hours

Sillage

Moderate, projecting up to 6 feet

Conclusion

Givenchy MMW EDP, now known as 3 Avenue George V, encapsulates a distinctive blend of warmth and woody sensuality that elevates everyday experiences. Its carefully layered notes provide an adaptable scent suited for various occasions and seasons, confirming its status as a captivating signature fragrance. Embodying the spirit of innovation with a nod to classic elegance, this fragrance is appreciated by connoisseurs worldwide for its enduring compositional brilliance, versatile wearability, and masterful integration of natural and refined accords. A true testament to creative mastery.